The Olaplex line-up involves seven steps, two of which are in-salon treatments for those who frequently bleach or dye their hair. These prevent breakage during the colouring process and ‘glue’ together the broken bonds that occur as a result.
Then there are six at home products, all strengthen the hair, make it manageable, shiny and healthy.
These include Olaplex 3 mask, which Kim Kardashian spoke about‘When your hair is really damaged, if you sleep in that, it really works. I notice a huge difference.’